Carta Collective

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  • 1.  Member introductions

    Posted 02-14-2023 13:44


    Welcome to Carta Collective! We're happy that you're here. 

    We'd love to get to know you better. Please take a moment to introduce yourself to the community including: 

    • Name
    • Position and company
    • What you're looking forward to seeing in Carta Collective 

    We're excited to continue to grow this community and encourage your participation. 

    Brent Devey
    Community Manager

  • 2.  RE: Member introductions

    Posted 10-24-2023 12:02

    Hello Carta Community, 

    New here, I am Jay Chen, a 20+ year healthcare institutional investor turned entrepreneur / angel investor. Until recently, I research and invest in publicly listed healthcare growth companies. Now we co-founded a specialty CRO focus on spatial biology to help our academic and biopharma clients research biological pathways and develop biotech therapeutics more effectively. As co-founder and CFO of iCura Diagnostics (, we just used Carta to set up SAFE for fund raising and established employee stock option pool. 

    Love to learn from the startup community and network with other entrepreneurs and investors. Glad to find a like-minded community here. 

    Best regards,


    Jay Chen

  • 3.  RE: Member introductions

    Posted 3 days ago

    Hi Jay!   I am new to Carta. You are two steps ahead of us, as we have yet to launch our SAFE (Dec) or establish our options (Feb). Was it difficult? Did you need to hire an attorney for this?

    Thank you,

    Laura Owen


    Laura Owen

  • 4.  RE: Member introductions

    Posted 20 days ago

    Hello Carta Collective!

    I'm Kevin Macauley, co-founder, and COO of Nourish Markets Inc. We're on a mission to revolutionize the food industry by making fresh, organic, and sustainable food accessible to everyone, everywhere. Our vision is to change the way people eat, one autonomous market at a time.

    At Nourish Markets, we believe that food should be both delicious and nourishing, and we're committed to sourcing the best organic ingredients to create wholesome meals and snacks. But it's not just about great food; it's about making a positive impact on the world. We're dedicated to reducing food waste, supporting local farmers, and promoting healthy eating habits.

    To manage our growth and impact, we're using Carta to streamline our cap table, manage employee stock options, and pave a safe funding road for our journey ahead. We're excited to connect with like-minded entrepreneurs who share our passion for changing the food landscape for the better.

    I'm looking forward to networking with other dreamers and doers here in Carta Collective and learning from their experiences. Together, we can make a significant difference in the world of food.

    Let's connect and explore how we can create a brighter, more nourishing future!

    Kevin Macauley

  • 5.  RE: Member introductions

    Posted 19 days ago

    Hey Kevin, saw your impressive bio and share your passion for narrative projects as I've been SAG/AFTRA for years and a talent manager for others. 

    Thought to reach out on your Nourish Markets packaging - perhaps your brand has interest in non-plastic containers with high gas barrier that also compost in landfills or facilities! Our updated PLA+PBATs perform like clear plastics but compost most anywhere and don't leach plasticizers through direct food contact. Our compostable products in Walmart/Kroger, and other retailers. 

    Connect with us on LinkedIn ( or click for our website:

    Look forward to hearing from you, 


    Grant Mathis

  • 6.  RE: Member introductions

    Posted 3 days ago

    Hey all!

    • I'm Zane Witherspoon
    • Executive Director of
    • I'm looking to meet and learn from more Entrepreneurs

    Zane Witherspoon

  • 7.  RE: Member introductions

    Posted 3 days ago

    Looking to network in B2B space for next level bioplastics. 


    Plastic recycling has failed and commercial composting remains aspirational. Plastics need to be completely removed from our planet for future generations to survive. Water soluble sugar cane PVA is the only effective way to end the catastrophic plastic pollution and acidification of the world's oceans.

    Certified safe, water soluble sugar cane PVA is set to dissolve in minutes to months in any water, but stronger and more durable than petroleum based plastics. Patented and USDA BioPreferred. 

    Available in pellets, fibers, packaging films, cling films, supermarket bags, trash and laundry bags, meat trays, packaging peanuts, bubble wrap, cigarette filters, even nutrient-infused agriculture mulch films and much more.

    Sugar cane PVA contains no plastics, no chemicals, no toxins, no heavy metals, no fossil fuels, no microplastics and will completely dissolve to bio carbon dioxide (similar to what we exhale) and water. It can be safely eaten by sea turtles, fish, birds, marine mammals, even humans. PVA is a common food additive.

    Grant Mathis

  • 8.  RE: Member introductions

    Posted 2 days ago

    Hello all:

    While I am a "poly-entrepreneur," my ventures pale in comparison to the noble work you all seem to be doing. At present I am using carta to create cap tables for various ventures in aviation, technology and entertainment. Not sure what I can provide to the community, but I am definitely all about collaboration. Look forward to building with you all!

    Derell L. Stinson
    Stinson Holdings LTD
    Hamilton, Bermuda/Nashville, Tennessee

  • 9.  RE: Member introductions

    Posted 2 days ago

    My name is Ralph Amato.  I have 35 years experience as an investment banker.   After retiring I decided to launch a CBD infused Nootropics company.  I am very familiar with Reg CF offerings.  If you are new to Reg CF (Crowdfunding) offerings and are seeking some guidance feel free to contact me.  Here are some insights as to deciding when to start your Reg CF offerings:


    1.  Reg CF works very well with companies that have an eCommerce presence and/or brick & mortar  location.  You will need at least 2000 repeat customers/subscribers before you start your capital raise.
    2. You should be able to demonstrate you already have achieved traction (revenues) for the product, service, technology you are selling.  This resonates best with potential CF investors.
    3. Reg CF  platforms have over 100 deals listed on their platform at any given time.  All of those companies are spending $ marketing to attract investors to view their deal on the CF platform.  Some are spending the $1K a month while others are spending upwards of $50K a month.  So, regardless of what you spend on marketing you can't really be sure whether its benefiting your efforts to raise capital of someone else's.  There's a lot of other pretty girls (companies) investors see at the dance (the Reg CF platform).  
    4. Expect to spend at least 10% of the total you are raising for marketing to investors.  This excludes platform fees of usually 7% and credit card fees of 3% and escrow fees of about $1000.  Most of these fees are paid out of the capital you raise but you will need at least $5K to kickstart your marketing campaign.
    5. Each platform has upwards of 500K to over a 1M  investors.  However, here's what no one will tell you.  The platform will not really start sending you investors until you have raised between $250K to $500K.  Only then will they start to send you investors because they want their investors to piggy back off of your initial quick start of raising capital and statistically you have a greater chance of success with completing your capital raise goal.
    6. Most investors have a "follow the herd" mentality so if they see you gaining traction raising between $250K - $500K from your existing customers, friends, and family within the first 30 days of launching your Reg CF capital raise then you have a good shot of raising an additional  4 X to 5X  from the platforms investors.

    Benefits of a Reg CF  Capital Raise

    a.  You can raise up to $5M in a calendar year without costly audits of attorney's fees.

    b.  SAFE's are a great vehicle to raise capital because (i) the conversion of the investment into equity only occurs under certain conditions (ii) the investment does not appear as a debt or liability for accounting purposes (iii)  because there is no end date to when the investment will be converted (iv) it gives the Entreprenuer a substantial timeline to grow your business and (v) there is no argument for the valuation of the company because of the unique structure  of the Reg CF.

    c.  Investors do not need to be accredited to invest.  The rules allow you to solicit and advertise to potential investors.  You can incentivize investors by giving them some of your product if they increase their investment.

    d.  Your current customers/subscribers become investors and your new investors will become customers/subscribers.

    e.  For every $1M you raise you will attract between 2K to 3K investors small investors.  $5M equates to 10K to 15K investors and more importantly potential new customers.

    f.  If you attract over 400 new investors you qualify for a sponsored or self underwritten initial public offering (IPO) in the future.

    g.  Because the majority of your shareholders own a limited number of shares in your company they can't hurt your stock price  if you decide to go public.  This allows you to avoid the 800 lb. gorilla (major investor) who would normally own millions of your shares and could potentially crush your publicy traded stock if he decides to sell his entire position at any given time.

    Ralph Amato
    Amato Coffees
    Las Vegas