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Ask an Expert: Equity Strategies for Private Companies

 

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When:  Mar 26, 2025 from 10:00 to 11:00 (PT)
Associated with  Carta Open Forum

 

​Equity compensation can be a game-changer for private companies looking to attract and retain top talent—but only if employees understand its value. In this interactive Ask an Expert session, we’re cutting through the complexity to help you design and communicate equity plans that truly resonate.

​Join Robyn Shutak, Partner at Infinite Equity, as she shares practical strategies for making equity compensation more transparent, engaging, and effective. No jargon, no confusion—just actionable insights on what works, what doesn’t, and how to unlock the full potential of your equity offerings.

​This session is designed to be interactive—bring your questions and get real-time answers! You can also submit questions in advance through our community to make sure we cover what matters most to you.

​Let’s make equity make sense—together.

​Meet the Expert: Robyn Shutak

Robyn Shutak is a Partner at Infinite Equity, specializing in equity compensation consulting for private and multinational companies. With over 20 years of experience, she advises companies on equity plan design, implementation, employee communication strategies, and administration. Robyn is a Certified Equity Professional (CEP), NASPP Designated Fellow of Equity (NDEF), and Fellow of Global Equity (FGE). She is based in San Diego and co-author of the book, “If I’d Only Known That.” She is a frequent speaker on equity compensation topics and an active board member for the Certified Equity Professional Institute.

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DISCLOSURE: This event is presented on behalf of eShares, Inc., dba Carta, Inc. (“Carta”). The content of this event is not, and no opinions or comments shared in this event should be treated or construed as, accounting, business, financial, investment, legal, tax, or other professional advice or services​​. This event is for information purposes only. The content of this event is not intended as a recommendation, offer or solicitation for the purchase or sale of any security. Carta does not assume any liability for reliance on the information provided herein and undertakes no obligation to update content. The opinions of the guests and host are their own and do not reflect the view of Carta or Carta’s affiliates. All product names, logos, and brands are property of their respective owners in the U.S. and other countries, and are used for identification purposes only. Use of these names, logos, and brands does not imply affiliation or endorsement.